About Las Advertising — Hospitality Digital Agency Dar es Salaam, Tanzania
About Las Advertising

We exist to reduce the gap between
a great property and a direct booking.

Tanzania has some of the world's finest hospitality. Too much of the revenue from those properties flows through platforms that charge for access to guests who were already looking for them.

Our Focus

Hospitality only. Tanzania first.

Las Advertising works exclusively with hospitality brands in Tanzania. That focus is deliberate — the guest discovery journey, the booking behaviour, and the competitive pressures for a Zanzibar resort are different from those for a hotel in Nairobi or Dubai.

We do not offer generic digital marketing. We offer a specific outcome — more direct bookings, less OTA dependency — using three tools: website design, direct booking systems, and Google visibility.

Every recommendation is shaped by what actually works in this market, with these guests, on the platforms and devices they use.

TZ
Tanzania focused
3
Core services
OTA commissions
Direct revenue

"The goal is not a beautiful website. The goal is a website that increases direct bookings. Those are related but not the same."

— Las Advertising

Scope of Work

Clear about what we do — and what we do not.

Knowing exactly what Las Advertising does and does not do helps you decide quickly whether we are the right fit.

✓   We do this
Hotel and lodge website design and rebuild
Direct booking system setup — engine, WhatsApp, or form
Google Business Profile optimisation
On-page SEO and structured data for hospitality sites
Conversion audits for existing hotel websites
Room page and photography presentation improvement
Mobile booking path optimisation
Tanzania-specific local SEO signals
✗   We do not do this
Paid advertising management (Google Ads, Meta Ads)
Social media content creation or management
Photography or video production
Revenue management or channel management
Tour operator or OTA account management
Logo design or brand identity creation
App development
General e-commerce outside hospitality
How We Work

Four things that shape every project.

Specific
Recommendations are always specific to the property — not templates applied to every client.
Honest
We tell you when a full rebuild is not necessary. The audit identifies the smallest change with the biggest impact.
Direct
We measure outcomes in direct bookings, not traffic reports or vanity metrics.
Local
Every approach is shaped by how guests actually discover and book properties in the Tanzania market.

Ready to talk about your property?

Start with a free audit or get in touch directly. We are based in Dar es Salaam and work with properties across Tanzania.

Free Audit → Contact Us